SITE ..Ethical & Responsible Use of AI

Statement of Practice

We believe ethical website design has always been about trust, accuracy, and respect for both our clients and their visitors. While we use modern tools—including AI—to improve efficiency and creativity, our core values have not changed.

AI as a Support Tool

We use AI as a supportive tool, not a replacement for human expertise. AI may assist with drafting content, organizing ideas, or exploring design concepts, but all final decisions are made by people.

Human judgment, experience, and accountability remain central to every project.

Accuracy and Honest Representation

We are committed to creating websites that:

This approach has long been especially important for hospitality, tourism, and service-based businesses, where honest presentation leads to happier customers and stronger relationships.

Client Review Is Always Part of the Process

Every website, page, and image we create—with or without AI assistance—is reviewed by the client.

We believe clients know their business best. Client review helps ensure:

Client review is very important.

Respect for the Visitor

We design websites with respect for the end user. That means clear information, no hidden surprises, and no deceptive design or content practices. Our goal is to help visitors understand what to expect, not to manipulate or mislead them.

Preserving the Client’s Voice

We take care to ensure each website reflects the unique personality, region, and character of the business it represents. AI is adapted to the client—not the other way around.

Accountability

AI does not change responsibility; it reinforces the need for thoughtful review and ethical decision-making.

A Balanced, Responsible Approach

We believe responsible use of technology—combined with collaboration, transparency, and client involvement—leads to better websites and better outcomes. Ethics, clarity, and trust are not new ideas. They are the foundation of how we work.